Updated for 5/30/2017:
Don Ressler and Kate Hudson have a new partnership going on, with Demi Lovato. The famous pop singer will rock the new Fabletics athletic wear line, in the build up to the busy summer fashion season. The perfect fusion between beauty, and functional workout fashion.
One of the people who can be termed a perfect entrepreneur is Don Ressler. Don Ressler serves as Co-Founder and Co-CEO of Intelligent Beauty. Mr. Ressler co-founded and served as CEO and President of fitnessheaven.com and Brand Ideas. He started his Internet career consulting firms aiming to take advantage of the expanding online space. He has generated more than $1 billion in sales and has accumulated over $100 million in capital for online firms. At Intermix, Don Ressler foresaw core ventures which enhanced shareholder value such as co-founding Alena Media and Hydroderm, the acclaimed skincare brand that broke ground in the internet CPG space. In the year 2005, Intermix Media, the parent company of myspace.com was bought by News Corp. for over $650 million.
Life After Intermix Media
When Intermix was bought in 2005, Don Ressler and his colleague, Adam Goldenberg experienced tremendous successful in the e-commerce business they had launched. Being frustrated since they were not bound to the new firm, the two new business partners left to explore new ventures. They knew that they had the skills to prosper in the growing industry of online advertising. They gathered a group of former Alena staff members and convened a brainstorming meeting in Goldenberg’s sitting room. Two weeks later, the Brand Ideas, later rebranded to Intelligent Beauty. To start off, Adam Goldenberg and Don Ressler held a brainstorm session on what would best to offer them a chance to succeed in their field. The last meeting ended with the creation of Intelligent Beauty, which managed various remarkable brands like DERMSTORE. DERMSTORE is a cosmetics retail company that offers internet subscription services.
Two years later, Goldenberg and Ressler achieved tremendous success with their first brand and decided to add another subsidiary, SENSA to their company. It is a weight-loss brand. The two firms are said to have produced millions in revenue as they offered motivation to the firm to further delve into the business of online retail stores. That motivation is what culminated in the formation of JustFab, the biggest ever brand the duo ever started. JustFab is a retail outlet where clients can buy products through a subscription system.
TechStyle Fashion Group, formerly known as JustFab Inc., is a leading online subscription fashion retailer which carries selections of shoes, jewelry, handbags, and denim. The site offers a personalized shopping experience which is based on members’ fashion preferences. TechStyle Fashion is the parent company of an assortment of five online subscription service firms including FabKids, JustFab, ShoeDazzle, and Fabletics.