The new trailer for Blade Runner 2049 will soon be upon us. The trailer is slated to precede the film Alien: Covenant. Movie fans know Ridley Scott created both Blade Runner and Alien. Likely, Alien: Covenant is going to be a big hit. A great many eyes are going to see the trailer. Blade Runner 2049 really does need an impressive trailer in order to be successful. Not everyone has long memories nor has a number of younger audience members even seen the first Blade Runner movie.
A good trailer and accompanying television spots could do a lot to stimulate interest in Blade Runner 2049. And questions marks do exist regarding how much of an audience is out there for this film. Science-fiction is popular, but the dark nature of the original Blade Runner is likely to reappear in the sequel. Most successful sci-fi these days is escapist and fun fare.
Yet, a solid trailer could do a lot to intrigue significant numbers of Alien: Covenant audience members to check the film out. That could lead to a solid opening weekend at the box office. From there, good word of mouth may help ticket sales remain solid for some time.
Blade Runner 2049 is a unique film and it could end up becoming a cult classic just like the original. If so, then the sequel will continue to generate money for years and years. A special edition DVD or Blu-ray set probably would sell exceptionally among fans. Yes, this is a different type of film with an equally different business model.
In order to be a true success, the sequel cannot disappoint. A poorly written or weakly directed sequel would be met with scorn from long-time Blade Runner fans. Hopefully, the creative talent behind Blade Runner 2049 are going to deliver a very special and excellent film.