Why Don Ressler is the greatest e-commerce CEO

Fabletics has played a huge role in the way societies view sportswear and activewear clothing. With the innovative ideas by the company on Wikipedia.org, Fabletics has moved forth from just producing exercise attires to producing fashionable outfits for the young market. To date, many people have been increasingly involved with the purchase of attires. The company has received a large number of customers that buy from the enterprise. One of the company leaders that has seen the success of Fabletics is its CEO, Don Ressler.

Anyone that has interacted with Don Ressler knows of his ability to spot market trends, new opportunities and turn them to become industry-leading brands. Fabletics has had this as its primary objectives. Don Ressler’s passion for athleisure and selling clothing online comes from his personal life. He and his wife have been highly interested and passionate about fitness. Their passion comes from their schooling days. As college students, they were highly passionate athletes who enjoyed the most dressing in athlete wear. Unfortunate for them, the athletic wear they had were not fashionable. The situation has seen them establish an athletic wear that is both affordable and stylish. Convinced about their idea, they met Kate Hudson who gladly embraced the idea.

Read more: Former Intermix COO Raises $33M For Fashion Brand JustFabulous

Don Ressler has been behind the success of TechStyle and its branches. In September 2013, the company received a huge funding of $40 million in its third round of financing of that year. The huge funding went forth in seeking for growth opportunities, expanding its markets, opening new companies and purchasing other companies with enormous potential. Later in the year August 2014, TechStyle received an additional funding of $85 million. Other investors in the company added funding to make the company realize $250 million in the financing of the year 2014. Through the leadership of Don Ressler, TechStyle has grown to become highly profitable. The company recently announced that it had made $500 million in profits in one year.

Mr. Don Ressler got into the e-commerce platform through FitnessHeaven.com and Intelligent Beauty. Intelligent Beauty was initially a company that traded in cosmetics and skincare products. A few years later, Don Ressler saw an opportunity in the weight loss industry. He then established the SENSA Company that focused on weight loss products. While SENSA and Intelligent Beauty do not release their financial results, both companies are known to be highly profitable. The kind of profits received by these enterprises is a clear indication of the expertise of Don Ressler in the e-commerce platform.

Learn more about Fabletics: http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558

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