The hype machine rolls in for The Defenders. The upcoming Netflix series brings together all its top heroes for an ensemble program. Luke Cage, Jessica Jones, Daredevil, and Iron Fist all team up to oppose a major threat to New York City. SFX Magazine is hyping the show’s debut by putting the heroes on its cover. Actually, that statement has to be amended somewhat. All four won’t be appearing on a single cover. The four heroes each get their own cover. Fans can choose what particular magazines and corresponding covers to buy.
Collectors are sure to buy all four different covers. SFX Magazine likely will appreciate that gesture of collector’s consumerism.
Multiple and alternative covers absolutely helps the comic book industry sell more issues. SFX Magazine’s publishers are wise to borrow this tactic. Marvel and Netflix gain an added benefit as well. Each hero has his/her own base of fans.
Placing all four heroes faces on the newsstands helps remind those fans the new adventures of a preferred hero are forthcoming. Additionally, the lesser-known characters gain more exposure. This definitely helps build up the value of these heroes. Iron Fist definitely would benefit from some positive press and promotions considering how poorly the solo series was received.
Not everyone follows Netflix programming closely. Magazine and newsstand hype acts as a friendly reminder. The marketing of the program has to reach beyond the dedicated fans. Magazine cover appearances does assist with this cause.
And SFX Magazine may reap some huge sales as a side bonus.