Email management is a problem that has festered in passing years. In the business world it has begun to affect staff production. Figuring that a given employee checks their inbox a few times a day for correspondence, the ability to find important messages is paramount. Unfortunately, subscription emails have clogged up user accounts. Now an employee spends about a third of their day filtering through their email to find important messages. Many times they are unsuccessful and the messages are lost or deleted. Such a problem has birthed a small industry of email organization software. Out of that group one company has emerged. Unroll Me the little email organizer that could.
The problem inboxes are having right now has to do with advanced forms of digital marketing. Basically, companies send out email notifications to stay in touch with consumers. Most customers do not realize they are signing up for subscriptions emails so they end up oversubscribing. The notifications, promotions, invitations, and announcements begin to fill up accounts until real messages are lost among a vast sea. Enter Josh Rosenwald and Jojo Hedaya, a pair of twenty-something entrepreneurs with a dream to own a successful start-up. The duo became interested in subscription management due to Rosenwald’s overcrowded account and Unroll Me was born.
Big congrats to our Spring Makeover Sweepstakes winner, Amanda Kingsley! We hope you enjoy your Stitch Fix swag. pic.twitter.com/qpJ36gtuIn
— Unroll.Me (@Unrollme) June 20, 2019
Unroll Me uses a folder called a Rollup to gather all subscription emails into one place. The idea is that users can keep what they want and delete the rest. The messages users do not want are fully deleted at the source so no new ones can be sent. This unsubscription service is what has made Unroll Me popular. Its simple operation is another factor.
Unroll Me allows a one-click unsubscribe feature user can utilize to rid themselves of multitudes of subscription emails. The easy manner in which the feature can be accessed sets Unroll Me apart from other services that require more complicated means. Rosenwald and Hedaya observed this trend watching competitive software companies fail.
Unroll Me is available free to users of numerous email services. The company was sold to Slice technology with Hedaya staying on as acting CEO. He helms the company at present and is largely responsible for its continued success.