Between 2009 and 2012 Sergey Petrossov got deeper and deeper into the knowledge of the private jet industry. His end goal was to update its woefully outdated practices with an innovative private jet marketplace of his own. By 2013 he was ready and launched JetSmarter. The opening centerpiece of JetSmarter was an app on which all member business could be transacted. JetSmarter has since introduced many other features but this app remains vastly important. The company also made private jet flying more efficient and affordably by putting more seats in the jets and requiring passengers just to pay for a seat rather than chartering an entire jet.
Private Jet flying with JetsSmarter is not the only thing members have access to. JetSmarter members also have access to luxury hotels, restaurants, and residences all over the world. While they use these things during their travels, travelers gain points which can be used on their JetSmarter plan. Since its founding, JetSmarter has been finding ways to make private jet travel more affordable and thereby attracting more of the public. It has also spent these years honing its predictive hospitality so that it can offer their clients choices based on their individual tastes.
This is all so new to the public that the biggest problem JetSmarter has faced is getting people to try something so new to them. Its headquarters is in Fort Lauderdale, Florida, at maintains important offices in London, Zurich, Moscow, Dubai, and Riyadh. Sergey Petrossov chose Fort Lauderdale as its base because he grew up there and continues to live there because the city was already one of the main headquarters of the private jet industry in general. In all, JetSmarter has about 250 worldwide employees with usually around 15 people in the top management team.