Anyone who doubted the potential box office success of the updated version of Stephen King’s IT now has less of a reason to doubt. The teaser trailer was released online and quickly smashed all records. The number of views tallied by the end of the first 24-hour period logged in at 197 million views. That number absolutely and totally crushes the numbers held by previous record holders. Star Wars: The Force Awakens “only” drew 127 million views.
IT may need a title change to HIT. The film has the potential to be one of the biggest horror hits of all-time.
IT is a remake of the classic TV movie version of Stephen King’s outstanding novel. The lengthy TV movie was critically acclaimed, faithful to the source material, and quite scary for a TV outing. The cinematic version is also going to be faithful to the original novel. This time, however, the project comes with an R-Rating. The visceral horror of the novel will be presented on the silver screen and without any censorship filters.
The horror genre has been slumping the past few years. Get Out was a massive box office success showing that fears the genre was on the way out were overstated. A project that is not a useless sequel or a rehash of cliches always has the potential to connect with audiences.
IT is something a bit more intriguing than the traditional horror movie. Yes, creepy clowns are all the rage these days. A newfound interest in insane clowns positively played a role in stirring up similar interest in IT. IT is also one of those rare films that may draw in old and new fans. Like Star Wars: The Force Awakens, IT can attract audiences who sat in front of the TV and watches the classic miniseries 25 years ago while also drawing in young ones who want to learn what all the hubbub is about Pennywise the Clown.
All will unravel when the first film is released in the coming months. In a year or so, the second chapter of IT is slated for a debut.