While there are many companies that still have a larger population of one gender over another, there are advantages to having a diverse structure. Statistically, when a company has gender-diversity of at least 15 percent, those companies have a better advantage for higher performance levels and greater success than those that do not. The reason companies will out-perform with gender-diversity is simply because it brings a wider scope of ideas and different levels of perspective.
As a career businesswoman and leader, Susan McGalla has worked in several marketing and managerial levels within a company. Susan is a graduate from Mount Union College with a degree in marketing and business. In 1994, she began her impressive tenure with American Eagle Outfitters, which she used her marketing knowledge to become the company’s divisional merchandise buyer. Among several managerial opportunities, this position ultimately led Susan to become the Chief Merchandising Officer (CMO) for American Eagle Outfitters.
During Susan’s tenure as CMO, she was instrumental with implementing successful merchandising plans that are well-known for American Eagle Outfitters brand collections, which have been extremely popular even to this date. Susan orchestrated winning strategies in order to develop purchasing and merchandising opportunities that not only met the market trends, but she also executed the profitable timing strategy for availability. Her leadership skills were paramount in American Eagle Outfitters growing in the fashion industry which ultimately led to Susan becoming the company’s President.
Susan is now the Vice President of Business Strategy and Creative Development within the Pittsburgh Steelers Organization.
Many women look to successes like Susan’s career as inspiration for how to move forward in their executive leadership path. While professional women continue to strive for equal platforms within the business culture, there’s mounting evidence of how contributions of a diverse nature bring forth even more effectiveness in executive leadership.
Creating an equal balance among men and women is not the ultimate goal for the business world to thrive. The goal is for there to be equal opportunities within executive leadership in order to have greater input and achieve higher success within business.