Collection Company Takes a Hit

The recent numbers from the Nielsen’s rating system have TV analysts concerned that big time network television is collapsing. The four major television networks are NBC, ABC, CBS, and Fox. The data collected from the 2014-2015 television season would suggest that ABC, NBC, and CBS are almost tied for first place. The major network Fox, was a close fourth with only about a hundred thousand viewer difference from the rest of the networks. Analysts have concluded that this information is prime example of why television and its rating system is collapsing. People are no longer only able to view shows through one mode. Cell phones, tablets, iPods, laptops, and everything in between can stream shows whenever viewers feels like it. Unfortunately, the streamed shows don’t go into the recorded data that the Nielsen Company collects. Only television shows watched during prime time are recorded. Unfortunately, some people are requesting that Nielsen ratings stop recording television viewership data. The company report their findings every year but without being able to collect data from suggested streaming services, the numbers for networks can be incredibly wrong. The Nielsen Company was also under heavy fire in recent years when it was reported that some of their numbers were fudged to give CBS a moderate lead in the major network line up. Alexei Beltyukov (adweek.com) has learned that the company has expressed their desire to continue recording data. The Nielsen rating system is a staple in American culture and American TV. The company has also noted that they plan on fine tuning their data collection for streaming services and will continue to provide quality service to television viewers and companies.

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