Category Archives: Wonder Woman

Wonder Woman Wows at the Box Office

A superhero is taking the box office by storm yet again. People have been in love with movies about superheroes for years, but this one is a little different than most. Wonder Woman is a powerful female character who is the lead in this new movie named after her. It is rare for a movie in this genre to have a female character as the main draw. Not only that, but the director is a woman as well. That is another rarity in most genres.

 

Those differences did nothing to stop Wonder Woman from being a success once it hit theaters last weekend. It has already surpassed $300 million and had the largest opening weekend ever for a female-directed movie. It raked in over $100 million during its debut weekend in the United States alone. The director, Patty Jenkins, is surely pleased with how well her movie has performed.

 

With a budget of $150 million, Wonder Woman is on the fast track to becoming a huge financial gain for Warner Bros. Their DC universe’s competition with the Marvel universe is beginning to heat up after some poorly received outings in the past.

 

There are already plans for a Wonder Woman 2. That is wonderful news for movie-going audiences who have shown that they are craving more well-made movies featuring female leads. This is in contrast to movies such as the recent remake of Ghostbusters. It may have had female leads, but critics agreed that it was simply not a good movie. The lack of success at the box office showed that movie-goers agreed with that sentiment. That makes Wonder Woman all the more important for the future of female-led movies.

 

 

Supergirl Success Helps Wonder Woman Demand

When it comes to movies, the importance of marketing cannot be stressed enough, since getting the word out can often mean the difference between a film’s success or failure. In the case of the upcoming “Wonder Woman” movie, the marketing question is one to come up now.

 

“Wonder Woman” is due to be released in about a month and yet fans have noticed that there hasn’t been nearly as much promotion of the film, if any at all. Odd because the previous Batman and Superman movies saw a ton of promotion and DC fans noticed, but the question is how come Wonder Woman is taking a hit? The answer might be because the movie doesn’t really need that much help.

 

Because of the success of “Supergirl,” one of DC’s many shows to air on the CW, it appears that the demand for a female superhero franchise may have been met and is already present. Kristen O’Hara, the chief marketing officer for Time Warner spoke in Las Vegas this week and said that being able to market to the right audience in this age is much different than in the past because while flooding the marketing makes sense, it might not be the best strategy.

 

Naturally, the lack of marketing would worry a ton of DC fans that the DC Universe is going to take another hit due to the reception of past movies. According to O’Hara, the marketing campaign for Supergirl’s second season showed that they could have a modest campaign and use that to record data for the fanbase, which started with having five million female superhero fans in one week, a number that increased steadily over the course of fifteen months.