Desiree Perez has made a name for herself beyond being the-woman-behind-the-man that is Sean ‘Jay-Z’ Carter. Known as a tough negotiator, and having a reputation as a closer when it comes to high profile, and high profit deals, Perez has become one of the top executives, female and male, in the modern music industry, and this fall found herself listed beside some of most prolific women in the music business. In a recent Billboard article focusing on the most powerful women music executives in 2017, Desiree Perez shared space with such notable names as Sylvia Rhone, current president of Epic Records, Cindy Mabe, President of the Universal Music Group Nashville, and Julie Greenwald, Chairman of Atlantic Records.
As Chief Operating Officer of Roc Nation, Perez has made decade’s worth of decisions that helped launch the company, and has provided the guidance that has built Roc Nation into one of the biggest music company’s in the world. This year alone, Desiree has been involved with a variety of high profile negotiations that have paid off well for Roc Nation. In January of 2017, she brokered an investment by Sprint of $200 Million to Jay-Z owned streaming service TIDAL. When 4:44 was released by the artist in June, the investment deal proved lucrative as Sprint sponsored one million free downloads of the album, resulting in platinum status for the record before it hit wide distribution.
Many of Perez’s wise business decisions have allowed Jay as an artist to continue to release his art as he sees fit, and for Roc Nation, and an array of associated companies to do business in a unique, yet financially viable manner. In April, Perez negotiated a re-signing of Live Nation’s touring partnership for Jay-Z and a variety of other Roc Nation Artists, resulting in a $200 Million deal, and a twenty percent increase in gross profit from Jay’s 4:44 tour, as opposed to his last. With Roc Nation celebrating its ten year anniversary in 2018, Desiree Perez has proved herself as one of the company’s most powerful assets, and will likely continue to do so as long as Roc Nation holds its place in the music industry.
She was born and raised in Russia. Doe had big dreams as a child. Being ambitious and imaginative showed in childhood as she started her own business at the tender age of 13. She sold temporary tattoos to her classmates by convincing them that they were cool. It then caught on like wildfire and she had a lot of fun in the process. She also wanted to be a musician, so that is what she did. At the age of 17 Doe flew from home to the big apple, New York City. It must of been quite a change in scenery. She started a whimsical band called SALT SKY. Through that process she learned a lot about having a career and marketing. The highly successful entrepreneur also met her husband in the band, Mark. They learned to work together harmoniously. They both were songwriters, so they could connect on that level.
Doe Deere spent a good amount of time in New York City, about 14 years. She lived in Brooklyn for 9 years and some time in Manhattan. It was a learning experience and says New York City feels like home. Being a perfect example of persistence, strength, originality, and ambition, Doe has some good advice for young women looking to break into the working work, or entrepreneurship. If you have a unique skill or are naturally good at something follow that. It could turn into a successful career. Doe Deere personally knows what it feels like growing up feeling different and alone. What makes you different can be a huge asset as an adult. For Doe, being different was what made her successful. Her cosmetic line Lime Crime is about pure self expression, without the feel of feeling judged. She was always drawn to bright and unusual colors. Wanting to express herself with those colorful palettes, it was very difficult to find them. Makeup was all about the neutral hues and natural look at the time. Frustrated with the lack of color and variety, Lime Crime was born. After some research she found that other girls wanted more than just the natural look. Ten years later, her business is still thriving and there is no sign of slowing down. Learn more: http://limecrime.tumblr.com/
On PR Newswire, there was a great article where Susan McGalla dolled out advice to women in the workplace. Make no mistake about it, women deserve the same amount of respect as men in the work place. Sadly, that is not often the case and they get overlooked. However, with someone like Susan McGalla in their corner, nothing can get in their way and nothing is impossible for them. She empowers women with wonderful advice on bizjournals.com, wisdom, and knowledge that she has learned in her experiences.
Susan McGalla, of course, is the founder of P3 Executive Consulting, LLC, and she knows a lot about branding, marketing, and getting someone’s name out there. That is very important in today’s society. There are a lot of tools out for women to use and they have to be assertive and they have to be aggressive if they want to get ahead in the business world. They cannot be meek and they cannot be afraid. They have to go after what they want and get it. No one is going to give it to them or hand it to them. They have to work and they have to work very hard. Susan McGalla knows they are not afraid of hard work and putting the pedal to the metal.
One of the thing Susan McGalla stresses is education and how that can lead to better jobs in the workplace. When someone that has degree and that piece of paper, people tend to take them seriously and stand up and pay attention. No one can take that away from them. They have earned it, they deserve it, and they went out and got it. They didn’t allow anyone or anything to get in their way on their journey. That gets them in the room.
Once they are the room and they have that degree, a lot more doors open for them. They have to be prepared and ready for anything that might be thrown at them. However, their education has prepared them for whatever life or the business world is going to throw at them. They have already trained them on what to say, how to act, and how to land the job. Susan is big on education and knows the difference it can make on either landing the job or not even getting in the room. It all starts with the degree.
Doe Deere has been described as an innovative and inspiring female entrepreneur. Her line of cosmetics reflects her passion for independence and creativity. Lime Crime was created after Ms. Deere began posting photos of herself and her bold makeup looks online. She was surprised by how many people began following her posts waiting to see what new look she would come up with next. Doe Deere often shares stories about her early years and how she discovered her love of color when dressing herself. As a child she often dressed in layers of different colored clothes. As a young teen she also gave her friends their first makeovers.
In an interview for an online article, Doe Deere reflects on the creation of Lime Crime and her loyal fans. She talks about the benefits of having an online business and how she appreciates receiving feedback from her fans. She sees the instant access the web provides as a convenient way to stay in touch with the people who purchase her cosmetics. She affectionately refers to her fans as unicorns, because they embody the spirit of adventure she associates with this mythical creature.
Colors That Make a Statement
Visitors to the Lime Crime website will see the broad spectrum of colors available for lips and eyes. As a creative visionary, Doe Deere has continued to inspire those who visit her company’s website by posting full color photos from fans. The vibrant colors available from Lime Crime have inspired fans to create looks that express their own unique personalities. Some of the more intriguing makeup looks utilize multiple lip colors. The photos found on the Lime Crime website show fans with painted lips in shades of turquoise and blood red as well as with eyes highlighted in an array of metallic colors.
Not only will visitors to the Lime Crime website find a wide selection of colorful products to purchase, but they will also see statements that indicate the products are cruelty free and vegan safe. This means they have not been tested on animals or contain animal products in their ingredients. The people who choose to use the vibrant colors found in the Lime Crime line of products can do so knowing they have not contributed to the wrongful treatment of any animals. The line was designed to allow greater freedom of expression by those who choose to use these types of makeup products.
Helane Morrison is the Chief Compliance Officer of Hall Capital Partners. This is one of the largest advisory firms in San Francisco. The firm explains how people lost their trust in the financial industry as a result of the economic crash of 2008. Hall Capital Partners has come to rescue the public from that mess through enforcement of accountability, regulatory compliance, and integrity of all dealings.
Morrison is a sharp, firm and assertive lady who in her career has made a good impression in the compliance field. She insists that each and every investment they make for their client has to be solid and ethical. They don’t want to take risks with the clients’ money, and that is their priority. Hall Capital Partners has a team of experienced professionals who make sure that every financial advisor, brokerage firms and mutual fund advisors that are chosen by the firm go through thorough investigation before they can be trusted with the clients’ money. Morrison has a team of enforcement staff who enforce disciplinary action if an anomaly is suspected. The disciplinary action will involve correction practices to pressing criminal charges.
Ms. Morrison was the head of the Securities and Exchange Commission at the San Francisco office from 1999-2007. She enforced litigation matters, securities and regulatory compliance in Northern California when she was the regional director. At SEC, she dealt with fraud cases which involved top executives from big companies like Hewlett-Packard, HBO, NexCardInc and Google. Morrison exposed the deceptive sale of false securities by an insurance company called American Amicable to over 50000 military personnel. Helane practiced law at Howard, Rice, Canady, Nemerovski, Falk and Rabkin from 1986-1996. She was later promoted as a partner in this firm. Here, she worked in business litigation cases, defense of private securities and internal corporate investigations. She was once a law clerk to Harry A. Blackmun and at Hon. Richard Posner of the US Court of Appeals.
Helane Morrison is a speaker on issues of legal matters arising from investment advisories and compliance issues. Ms. Morrison completed her Bachelor’s Degree in Journalism at Northwestern University in Illinois, and she went on with further studies at the University of California Berkeley School of Law. Here, she was the Editor in Chief of the California law review. Helane is a member of the board of the Regional Parks Foundation and is also a member of Hall Capital Partners Executive Committee.