Category Archives: Organic Coffee

The Organo Gold Standard

Dan Ketchum wrote an article for which highlighted the business practice of the Canadian-based coffee bean distribution company Organo Gold. The company’s business model is structured so that the consumer is unable to directly purchase their products within the retail setting, aside from their website. What the company does implement is a policy that supplies the product to their many contracted distributors, while offering a percentage of sales commission to these establishments based on the amount of product they sell. With the basic premise that drives all business operations, the more product that is sold, the more capital said establishment will acquire. This drives these establishments to push Organo Gold’s products to their consumers at a higher frequency, with the effort of obtaining that added monetary incentive. Read the reviews at

Organo Gold approaches the development of their product using precise ingredients, accompanied with biological research. The company was co-founded in 2008 by Bernardo Chua and his experience in marketing has propelled the company to estimated revenues of thirty-five million dollars, as per calendar year 2010 records. Leading the advertising and sales division is the other co-founder Shane Morand. The company’s product research division, labeled the Scientific Advisory Board, is led by the company’s Chief Medical Consultant Dr. Irma Prado. Organo Gold shares a partnership with Chinese company the Fujian. That company’s founder Li Ye and Dr. Li Xiaoyu both oversee operations and product development in the organic compounds that make up the ingredients of Organo Gold’s coffee mixtures. Visit Bizfluent to know more about Organo Gold.

Those mixtures consist of gourmet beans combined with ganoderma, a mushroom typically found in tropical regions and is used in many Asian medicines. The Organo Gold company notes that their ingredient mixtures, combined with the herb ganoderma lucidum, has inherent properties that help manage cholesterol, prevent certain illnesses from developing, and is overall healthier than many of the other coffee examples found in today’s market. Their main objective is the continual research of the next generation of ingredients and staying ahead of the industry’s latest trends. Organo Gold also offers green tea and hot chocolate products in addition to their signature coffee blends and its main distribution platforms are within the United States, Germany, the Netherlands, Austria, Canada, and many more to name a few. With the National Coffee Association report in 2009-2010, coffee manufacturing totaled over one-hundred and twenty-five million bags. It is safe to say that Organo Gold has no intention of slowing down its efforts anytime soon.