To sell your products or service and achieve the success you desire, you need to know how to create advertising copy that sells. In other words, you need to have a good understanding of what motivates your target audience to respond and make a purchase, and how to present your offer to them.
To write compelling advertising copy, it is imperative that you know what differentiates your service or product from your competitors’ offer. Find out your competitors’ weaknesses you can then start to create a copy that exploits those weaknesses. It is important to let your audience know about your competitors’ weaknesses and understand why purchasing your competitors’ products or service would not be a good idea.
There are many advertising and marketing promotion companies and professionals out there but not all of these ad agencies render the same level of service. Once you have hired the right ad agency or copywriter, you can feel confident that your advertising efforts will produce excellent results.
Brazilian businessman Nizan Guanaes, Co-Founder and Partner of ABC Group, is a world renowned advertising and marketing professional. Nizan has been in the marketing communications arena for many years and is widely recognized as a top copywriter and successful businessman. He provides advice and marketing guidance to big businesses and corporations and high profile entrepreneurs.
Nizan Guanaes is involved in many beneficial organizations that help make our society a better place for all. He has been recognized as one of the most influential and successful Brazilians by the Financial Times. His success and accomplishments in the areas of advertising, media and marketing have earned him a great place in the business world and in our society. Nizan Guanaes is well respected and admired by his clients and his peers.