Desiree Perez has made a name for herself beyond being the-woman-behind-the-man that is Sean ‘Jay-Z’ Carter. Known as a tough negotiator, and having a reputation as a closer when it comes to high profile, and high profit deals, Perez has become one of the top executives, female and male, in the modern music industry, and this fall found herself listed beside some of most prolific women in the music business. In a recent Billboard article focusing on the most powerful women music executives in 2017, Desiree Perez shared space with such notable names as Sylvia Rhone, current president of Epic Records, Cindy Mabe, President of the Universal Music Group Nashville, and Julie Greenwald, Chairman of Atlantic Records.
As Chief Operating Officer of Roc Nation, Perez has made decade’s worth of decisions that helped launch the company, and has provided the guidance that has built Roc Nation into one of the biggest music company’s in the world. This year alone, Desiree has been involved with a variety of high profile negotiations that have paid off well for Roc Nation. In January of 2017, she brokered an investment by Sprint of $200 Million to Jay-Z owned streaming service TIDAL. When 4:44 was released by the artist in June, the investment deal proved lucrative as Sprint sponsored one million free downloads of the album, resulting in platinum status for the record before it hit wide distribution.
Many of Perez’s wise business decisions have allowed Jay as an artist to continue to release his art as he sees fit, and for Roc Nation, and an array of associated companies to do business in a unique, yet financially viable manner. In April, Perez negotiated a re-signing of Live Nation’s touring partnership for Jay-Z and a variety of other Roc Nation Artists, resulting in a $200 Million deal, and a twenty percent increase in gross profit from Jay’s 4:44 tour, as opposed to his last. With Roc Nation celebrating its ten year anniversary in 2018, Desiree Perez has proved herself as one of the company’s most powerful assets, and will likely continue to do so as long as Roc Nation holds its place in the music industry.