Chipotle Is The First Fast Food Restaurant To Get Rid Of Food That Contains Fillers Stabilizers Preservatives And Artificial Flavors
McDonalds should have kept their interest in Chipotle Mexican Grill. The home of the Big Mac is losing market share to Chipotle, and there’s a good reason. The fast food market is changing, and Chipotle knows what that change means to them. McDonalds is dancing around the real reason their sales are dropping, and Chipotle is addressing the issue head-on.
Consumers want to eat right these days. They don’t want processed food filled with synthetic everything, but McDonalds would rather serve a limited breakfast menu all day than change some of their McNasty ingredients.
Foodies at STX Entertainment know that Chipotle is setting the bar high for other fast food restaurants. The days when fast food meant low-end ingredients, so-so service and a plastic-looking interior are over. Let’s face it. Fast food isn’t as cheap as it used to be, so why not upgrade the food instead of putting all that extra money on the bottom line.
American consumers are being taken advantage of by the retail industry, especially the food segment of that industry. Consumers are rebelling against the mediocracy that exists in our retail food chains, and Chipotle is doing something meaningful to quash that rebellion in their segment of retail.