Blake Mallen is an entrepreneur with nearly 20 years’ experience in business, entrepreneurship and marketing. In his early 20s, he co-founded ViSalus, which now goes by the name Vi. This company is a health brand that sells weight-loss managements products. Blake Mallen and Nick Sarnicola started ViSalus in 1997. They were both distributors with Free Network LLC, which is a multi-level marketing telecommunications company. When Free Network went out of business, Ryan Blair bought ViSalus in 2005. Ryan Blair was an internet developer. He retained both Blake Mallen as CMO and Nick Sarnicola as Sales Chief. With the sale, the company was relocated from Troy, Michigan to San Francisco. Learn more about Blake Mallen at Bloomberg.
In 2008, ViSalus almost went bankrupt. It was saved from this fate when Blyth Inc. purchased it. Blyth is another multi-level marketing company that focuses on selling home décor. By 2010, it was again in a profitable state. 2012 saw the highest number of distributors at 114,000.
Sept 2014, ViSalus became a privately held independent company. Today, ViSalus still sells its weight loss management products to 16 countries, including USA, Canada, United Kingdom, Italy, Germany and Austria to name a few.
The products sold by ViSalus are weight management products. They include a meal replacement called Vi-Shape meal replacement and Vi Go Instant Energy and Vi-Trim Clear Control Drink Mix. They also sell other products, namely Neuro, which is an energy drink, and Vi-Pak, which are energy supplements. ViSalus also promotes its products through a challenge called Body by Vi Challenge. This is a program where people set personal weight loss and physical fitness goals. They are challenged to achieve those goals in 90 days.
Blake Mallen is also the President of a company named Liv. This company is based upon the idea of the “bucket List”. It seeks to provide amazing real-life experiences to the everyday person. Blake Mallen shares his personal mission to live, create and inspire. He also works to empower others to do the same.