The business world is a highly competitive place to venture into, especially when trying to launch an Internet based business. The continued success of one Internet based marketing company is directly attributed to the company’s positive approach to handling complaints.
The executives at White Shark Media took to heart the feedback they received from clients who voiced concerns about how their campaigns were managed. These executives understood the importance of good customer relations, which is why they made it their business to not only resolve the issues clients had in the past, but to work toward making sure they would not become issues in the future.
Creating Open Communication
The professionals at White Shark Media know the importance of good communication. When their clients complained they were not able to reach representatives to discuss matters about their campaigns, the company quickly implemented scheduled meetings.
By scheduling meeting times between the company’s search engine marketing strategists and their clients, they were able to resolve the issues clients had with communication. They also instituted a program where senior representatives followed the campaigns assigned to marketing strategists to ensure all of a client’s needs were being met.
Campaign Tracking and Account Management
When White Shark Media received complaints about client campaigns being created on accounts held by White Shark, the company quickly changed their methods to include new AdWords accounts for clients. The company now offers clients the ability to have a new campaign created from scratch or to have their current AdWords account improved upon.
Working around the existing accounts some clients already have, has significantly improved the success of their marketing campaigns. To better accommodate those clients who had difficulty tracking the performance of their campaigns, White Shark Media created a process through which they could provide clients with a variety of tracking methods including conversion tracking and call tracking.
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